Jordan Brand continues to dish out new colorways of the Air Jordan 1 Zoom with the Air Jordan 1 Zoom Sisterhood release. In 2020, Jordan Brand has made a conscious effort to release more products exclusively for women and relinquish the controversial “Shrink it and Pink it” strategy for female sneakers. “Wearing a pair of Js, you look awesome and feel great – that’s a distinctive Jordan feeling,” states Jordan Brand’s GM of Jordan Woman, Andrea Perez, during 2018’s Jordan Brand Summit. “This same principle should work for women as well as for men. It’s undeniable for Her.” The upcoming Air Jordan 1 Zoom Sisterhood continues to push the wave of women’s exclusive colorways.
The Air Jordan 1 Zoom Sisterhood is one metal stud away from being a leather motorcycle jacket for your feet. The upper consists of black and blue tumbled leather and white mesh on the Swoosh logo. Metal studs are pinned throughout the ankle as the exposed lining on the tongue and sock of the sneaker add contrast. Finally, the insole is embedded with Zoom tech for added comfort for everyday wear.
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